Parable Sells A Thing Or Two | Adweek Parable Sells A Thing Or Two | Adweek
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Parable Sells A Thing Or Two

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Want some "Things?" Starting today, you can take them from Jones Soda's Web site.
The Canadian soft-drink purveyor has teamed up with Newton, Mass.-based Parable to form "Jones Things."
Used for enlivening personal home pages, "Things" are multimedia images created by Parable that can be downloaded free of charge--perfect for the computer-savvy Gen X market targeted by Jones Soda.
In an irreverent tone, Jones Soda's Web site (www.jonessoda.com) asks, "You want the Thing? Take the Thing."
Parable executives say its relationship with Jones Soda and other "content partners"--such as WGBH-TV, Hasbro and Tripod--works because "Things" can easily be taken and scattered around the Web. That means more exposure for the brands, whose logos are embedded in the images. --Sarah Jones