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BOSTON Panasonic today said three agencies have reached the final round of the review for its marketing account. The work in play is worth an estimated $60 million.
Havas-owned Arnold, MDC Partners’ Kirshenbaum Bond + Partners and Omnicom Group’s Merkley + Partners are invited to make final presentations later this month. All three are pursuing the business from their offices in New York.
Out of contention are WPP Group’s Berlin Cameron United, Publicis Groupe-backed Bartle Bogle Hegarty and independent Modernista! in Boston.
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