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CHICAGO Brown & Williamson Tobacco is enhancing its advertising with a new design and image identity for its filtered Pall Mall brand.
The new creative platform will be featured in print media, direct mail and point-of-purchase materials and is intended to convey a more upscale image, company representative said. The effort includes the tagline, “Smoother, slower burning Pall Mall, last longer.”
Grey Worldwide, New York, created the campaign before Ogilvy & Mather, Chicago, picked up creative duties for the Louisville, Ky.,
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