Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The air-traffic controllers wave the go-ahead. Heat trails simmer on the airfield. And what comes out of the hangar? A giant paper airplane!
This new spot, by The Lord Group, New York, touts Kyocera Mita’s new digital color copiers; the main launch is today.
The spot, which is being supported by Net-banner ads, shows the paper airplane, which is made out of a business document, taking off from an airport.
The voiceover says, “It’s as digital as documents get.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in