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Odiorne Wilde Narraway & Partners has hired Palisades Media Group to handle buying on its Electronic Arts account.
The San Francisco agency decided on Palisades, based in Santa Monica, Calif., after a review of 15 shops. Initiative Media, Los Angeles, worked with OWN&P on the business for seven years. Creative Media was the other finalist.
“They kind of reminded us of ourselves … small, scrappy and smart as hell,” said Paula Mangin, OWN&P partner and media director, about Palisades.
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