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Straznitkas Tapped to Lead Tempus-Owned Interactive Rollup
BOSTON–This week BrainBug will change its name to Outrider, one of eight interactive agencies owned by Tempus Group, London, being rolled into a single entity led by Matt Straznitkas.
At simultaneous press conferences during interactive industry shows in New York and San Francisco, Straznitkas will formally introduce Outrider North America. It results primarily from the merger of BrainBug in Farmington, Conn., and a second Outrider-owned interactive shop, Multimedia Marketing Group, Bend, Ore.
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