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NEW YORK Tommy Hilfiger has teamed up with Nick.com for a back-to-school promotion touting its shoes for kids.
A series of ads, due to run for three months on the online property, asks, “Back to school already?” and then instructs, “Go back in style. Tommy Style. Tommy Kicks!” The ads, aimed at 6- to 12-year-olds, direct users to a micro-site, or footwear gallery.
The online campaign was designed by Omnicom Group’s Organic in New York, which has worked for Tommy for four years on various efforts, including the redesign of Tommy.com
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