In order to convey that Motorola's technology

In order to convey that Motorola’s technology offers services that are realistic, not futuristic, Ogilvy & Mather enlisted director Joe Pytka for 15 30-second spots that carry the themeline, “Here.” “It’s the idea of seamless mobility,” explains creative director Greg Ketchum. “Motorola is doing away with the notion of ‘there.’ There is no more ‘there’ because everything is with you here.” Among the scenarios in the ads: a man talking on a Bluetooth wireless headset because, it turns out, he is handcuffed; a man trying on women’s shoes and taking pictures of them with his cell phone for his pregnant wife stuck at home; and a man watching a woman give a striptease on a cell phone video.