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BOSTON Online travel service Orbitz.com has chosen Mullen to handle creative chores on its $50 million-plus ad account following a review, the agency has confirmed.
The Interpublic Group agency in Wenham, Mass., outpaced Omnicom Group’s Element 79 in Chicago in the competition’s final round.
The client had been with WPP Group’s Young & Rubicam in Chicago.
An Orbitz representative had confirmed the company was splitting with Y&R and was considering the two shops [Adweek Online, Nov. 16].
Orbitz spent $50 million in measured media last year and slightly more than $50 million during the first nine months of 2006, per Nielsen Monitor-Plus.
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