Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mintz & Hoke last week unveiled an outdoor and transit campaign for Frozfruit bars that will run through the summer exclusively in New York City.
The effort, with a budget of slightly less than $1 million, shows consumers relishing the frozen fruit treats in unexpected situations.
In an execution dubbed “Doctor,” a surgeon works on a patient while enjoying Frozfruit. The groom in an ad titled “Wedding” slips a ring on his bride’s finger while holding a Frozfruit bar.
The mildly risquƒ “Passion” features a couple entwined in bed while clutching a Frozfruit bar.
Framed with Frozfruit sticks for an added visual kick, the effort is tagged: “That kind of good.”
David Banta and David Swartz, respectively, handled copywriting and art direction on the ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in