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Online Games Claim Stickiest Web Sites

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NEW YORK Online gaming was the "stickiest" content category on the Web last month, with users spending an average of two hours, outpacing the sports and news categories, according to Nielsen/NetRatings.

According to a study released today, more than 46 million, or one in three online Americans, visited a game site in May.

Slingo was the stickiest online game site last month, with surfers spending an average of more than four hours on the property. Visitors to EA Online averaged two and a half hours, while those to MSN Games logged two hours. Rounding out the top five stickiest game sites in May were AOL Games and Jigzone.com, which had visitors playing their games for nearly two hours and 90 minutes, respectively.

--Adweek staff report