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NEW YORK Consumer spending for online content in the U.S. grew 18.8 percent to nearly $1.6 billion in 2003 over the year before, according to a new study from the Online Publishers Association.
Three content categories accounted for 64 percent of total spending in 2003: personals/dating, business/investment and entertainment/lifestyles.
The research, conducted in partnership with Reston, Va.-based comScore Networks, was based on the content-purchasing behavior of a representative panel of 1 million U.S. online consumers.
The personals and dating category continued to dominate, accounting for 28.8
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