OneCore Financial Selects Gearon For Launch Effort

OneCore Financial Network has named Gearon Hoffman its agency of record following a review of undisclosed shops.
Billings were estimated in the low seven figure range.
An online financial services company in Woburn, Mass., OneCore provides 401(k), accounting and payroll management services comparable to those offered by traditional banks but charges lower fees for transactions, said agency president Bob Hoffman.
“They can deliver the same no-brainer services for a lot less money,” he said.
The Boston shop next month will break a print, broadcast, direct mail and online campaign targeting small and midsized businesses, said Hoffman.
OneCore was started last year by Barry Star, formerly of Boston-based Fidelity Investments.