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NEW YORK Omnicom Group said today that it acquired a majority stake in Chinese company Unisono Fieldmarketing.
The Beijing-based company provides point-of-purchase capabilities through satellite mapping for multinational and local clients and has offices in 25 cities in China. Terms were not disclosed.
In a statement, Omnicom’s chairman, CEO of Asia Pacific Michael Birkin said, “China is a key strategic market for Omnicom. All our global networks are experiencing significant growth. The addition of Unisono Fieldmarketing is particularly important as it adds substantial scale and reach to meet the increasing needs of our clients in China’s rapidly growing consumer goods and services market.”
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