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NEW YORK Omnicom Media Group said it is expanding its Fuse brand to North America and has tapped PHD’s Steve Grubbs to run it, effective immediately.
Grubbs, CEO of PHD North America, will continue to be based in New York in the newly created position, CEO of Fuse Sports and Entertainment Group North America.
The unit aligns four of Omnicom Group’s sports and entertainment marketing agencies: Highway Entertainment, which distributes content; Optimum Entertainment, which provides entertainment strategies for TV, film and digital platforms; Optimum Sports, which focuses on media strategy and buying for sports-related marketing and provides rights negotiations and property development; and Full-Circle Entertainment, which provides content and production services in brand integration.
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