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LOS ANGELES — The two agencies that previously made up Omnicom Media Group’s PHD media network in the U.S. built their businesses on strategic thinking. Now, the shop has added brawn, as well as brains.
Last week’s absorption of PentaCom and its $1.6 billion DaimlerChrysler account into a new version of PHD added considerable buying clout. In addition, the new-look PHD brings to the world’s largest ad market a decidedly European outlook.
“Clients are asking for more and more things from media companies, particularly the independents,” said David Pattison, PHD worldwide CEO, who is relocating from London to New York.
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