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NUMBERS B
Billings rose 24% to $4.1 billion (combined broadcast buying of DDB, BBDO, TBWA\Chiat\Day). Estimated revenue rose 24% to $62 million. Added $300 million-plus in national broadcast from Cingular, J.C. Penny and Kmart, plus Qwest’s $60 million local broadcast. Also saw a big increase in local broadcast billings from existing clients and inherited a small planning group from DDB that did about $35 million in billings last year. Lost ExxonMobil’s $15 million spot billings.
MANAGEMENT B-
With sisters like these, who needs enemies? Born in January 2000, OMD USA should have been an instant megastar.
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