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The partnership among physician, patient and healthcare provider is the focus of a $10 million advertising campaign for PacifiCare Health Systems.
The campaign, which encompasses broadcast, print and outdoor media, is the first from Ogilvy & Mather here since winning the account earlier this year. Western International Media is responsible for media buying.
The campaign is running in PacifiCare’s 12-state region. Television ads broke last week in markets including Los Angeles and will roll out in other Western locales.
The campaign themeline, “You.
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