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ATLANTA Olympus said it plans to air its first Super Bowl ads in more than two decades to promote the company’s new digital music player.
Interpublic Group shop The Martin Agency in Richmond, Va., is producing a pair of 30-second commercials for Fox’s broadcast of Super Bowl XXXIX in Jacksonville, Fla.
The client described the spots as mini music videos that combine song, photographs and “extreme alternative dance moves” to demonstrate the features of Olympus’ m:robe with its built-in digital camera.
“Olympus
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