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Olmon Named CD at Grey L.A.

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Continuing the efforts to shed its image as a somewhat stodgy agency mired in the traditional, Grey Worldwide's Los Angeles office has lured Sheri Olmon away from TBWA\Chiat\Day and named her senior vice president and creative director.

"It is a very un-Greylike thing to do," acknowledged Grey co-president and chief operating officer John Crosson, suggesting the agency historically has not hired away top talent from rival agencies. "Grey has always been seen as a traditional agency, but we are getting less traditional."

Trained as an art director, Olmon comes to Grey with a extensive résumé that includes tours on both coasts with such agencies as Creative Artists Agency in Los Angeles, where she worked on Coca-Cola, and Ogilvy & Mather in New York, where she developed campaigns for American Express. In addition, she spent four years at the former Chiat/Day in New York on Amex's Gold Card account, New York Life, Shearson Lehman Bros. and Nynex Yellow Pages. At TBWA\C\D in Playa del Rey, Calif., she worked on accounts including ABC.

Olmon will report to Peter Mooney, Grey's chief creative officer. Mooney said Olmon is representative of the kind of high-caliber creative talent Grey is now signing. "She adds yet another dimension to the creative revolution," said Mooney.

For her part, Olmon said she was lured by the prospect of a "truly fun place to work in L.A.—a city that has lost a lot of its fun places to work over the past several years."

Olmon's move to Grey continues a series of changes at the agency. Recent hires comprise about three-quarters of the creative staff, and most of the department heads are also new.