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SAN FRANCISCO Deutsch/LA has won creative chores on the Gap’s Old Navy account following a review, the client has confirmed.
The Interpublic Group shop in Marina del Rey, Calif., bested New York-based finalists Euro RSCG Worldwide, which is owned by Havas, and J. Walter Thompson, a WPP Group holding, in the final round.
Estimated ad spending is $180 million.
The work has been crafted in-house and has of late consisted of campy ads that often take the form of classic TV show parodies.
The
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