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NEW YORK Ogilvy & Mather has landed global creative duties on Pernod Ricard’s Glenlivet, the WPP Group agency confirmed. Estimated billings are $15 million.
Ogilvy won the account after a review in which independent M&C Saatchi was the other finalist. London consultancy Agency Assessments International managed the process.
Ogilvy’s London office will take the lead on account management, while creative development will come out of New York, according to an agency representative. Ogilvy’s winning pitch team included U.K.
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