Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Miller Brewing was slated to break football-themed TV spots from WPP’s Ogilvy & Mather in New York this past weekend that take on rival Anheuser-Busch. The three Miller Lite and two Miller Genuine Draft ads are part of the “Good call” effort. The work features a referee who hurls a yellow flag into situations where bottles of beer resembling Budweiser and Bud Light are being served, penalizing drinkers for infractions such as “un-beermanlike” conduct. Spending was undisclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in