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The proposed merger between Tracey/Edwards and OGBE Communications has been abandoned–at least for now.
The Manchester, N.H., agencies intended to form O’Neil Griffin Tracey Edwards & Bodi, a 45-person entity with more than $30 million in capitalized billings [Adweek, Jan. 18]. The original plan was to combine operations by March with no money exchanged.
Although the deal has been called off, executives from both agencies said the reasons to unite–a pooling of resources and talent to attract bigger clients–are still valid.
The proposed merger was based on “many years of friendship and mutual respect,” said Tracey/Edwards official Kevin Tracey.
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