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Substance can be stylish—at least, according to a holiday push for Office Depot that touts the chain’s new alliance with furniture designer Christopher Lowell.
A TV and print campaign from Omnicom Group’s BBDO in New York that breaks Friday features four furniture styles designed by Lowell. (As part of the partnership, which began earlier this month, the furniture is available exclusively at Office Depot.) The work, which continues to target small-business owners, “encourages people to make the most of their home office so that they can be more productive,” said Adam Goldstein, BBDO senior creative director.
One 30-second spot shows a woman eagerly awaiting her Office Depot furniture delivery.
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