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To coincide with the debut of Beaujolais Nouveau 2000, French winemaker Les Vins Georges Duboeuf recently launched its first TV spot in the New York metropolitan area.
Titled “Bad Dream,” the commercial uses humor and a surreal dream sequence—which focuses on the colorful and distinctive Duboeuf label—to enhance brand awareness. In the spot, a man’s nightmare features mask-wearing young people who try to take away his vino.
“We wanted to reach a younger urban demographic, consumers in the 25-35 range,” said Richard Long, president and creative director of Long Advertising in New York.
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