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A voiceover speaks in the hushed tones of menace we associate with horror films: “Who knows what’s in his mind—what twisted dreams he has.” As the spotcontinues, it reveals that this twisted mind belongs to a golf-course greenkeeper. We see him rolling a ball toward the hole, but he’s contoured the green so even a true shot will veer off course. “No one can truly understand the evil that dwells in the heart of the greenkeeper.”

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