NYCA Resigns Itself to Mega Jobs

LOS ANGELES A “cheeky” campaign by independent NYCA aims to connect job seekers with potential employers during the San Diego Union-Tribune‘s bi-annual Mega Jobs Week, the agency said.

The effort is intended to boost single-copy sales of the newspaper’s twice-a-year Mega Jobs listings edition, heighten attendance at today’s Union-Trib-sponsored employment fair and increase resume postings on the paper’s affiliate Web site, said Michael Mark, creative director at the Encinitas, Calif., shop.

Print, radio and online executions, running since last week, have a “cheeky, witty” attitude, he said.