N.Y. Tourism Turns to Eric Mower | Adweek N.Y. Tourism Turns to Eric Mower | Adweek
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N.Y. Tourism Turns to Eric Mower

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Eric Mower and Associates will pick up the "I New York" banner after winning New York state's three-year, estimated $8 million tourism contract. The agency, which has offices in Albany, Buffalo, Rochester and Syracuse, N.Y., displaced three-year incumbent Wolf Group in New York. Mower's first work will likely break early next year. The longtime tagline will remain.