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A new business-to-business ad created by Maier Advertising for Risdon-AMS is nothing like the shop’s usual promotions for industrial and high-tech companies.
To highlight Risdon-made cosmetic components for Victoria’s Secret, the shop glued mascara and lipstick applicators to a model wearing a bright-red bra and panties.
The ad (shown below) displays the bare midsection of the model sporting the Risdon products with the headline, “The hottest new Victoria’s Secret models from Risdon-AMS.”
Risdon’s association with the lingerie chain gave the Farmington, Conn.,
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