MINNEAPOLIS - With a twist of fate no one could have predicted, a new advertising campaign broke last Friday showcasing Northwest Airline's service innovations. In addition, with American Airlines flight attendants on strike, Northwest (as well as many other major carriers) offered to accept tickets of passengers affected by the strike. The new ad campaign, comprised of six TV spots and four print ads, features retires employees talking about their experiences and memories of the airline and its tradition of innovation and leadership (ADWEEK, Nov. 8). The campaign continues to use the 'Some People Just Know How To Fly' tagline. It is the first major image campaign created by Fallon McElligott/Minneapolis since winning the business earlier this year.
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