Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Arnold Breaks Second Wave of Yearlong Effort for Cruise Line
BOSTON–Beginning next month, vacationers will be able to book passage on a Royal Caribbean liner on a revamped Web site that is one more element in the estimated $70-80 million marketing program by Arnold Communications to build the brand and attract new cruisers.
In addition to introducing the largest ship on water, Voyager of the Sea, Royal Caribbean will later this year bow two comparably sized and outfitted ships called the Explorer and the Adventurer, said Arnold executive vice president Pam Hamlin.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in