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Campbell-Ewald is working on a new campaign for OnStar that will not employ the Batman theme used in ads for the past two years, according to a representative for the unit of General Motors. TV work, scheduled to break early next year, is intended to give potential OnStar subscribers a better idea of what services are available. The campaign will also include magazine, newspaper, Internet and outdoor media. Troy, Mich.-based OnStar spent about $30 million in 2001, per CMR
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