NMA to Get Media Exposure for Vespa Scooters

LOS ANGELES Piaggio USA has tapped NMA Entertainment & Marketing to handle product placement for its Vespa scooters, the shop said.

NMA, formerly Norm Marshall & Associates, was selected following an informal review, according to a representative for the client in Rancho Dominguez, Calif. The other contenders could not be determined. Piaggio has handled product placement in-house.

While Vespa scooters are perceived as “cool” and “stylish,” NMA representative Michelle Adorjan said the firm wants to find opportunities in which the scooters can be shown as “a relevant form of transportation in America.”