Nielsen: Adspend Up 6.3% In 2004 | Adweek Nielsen: Adspend Up 6.3% In 2004 | Adweek
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Nielsen: Adspend Up 6.3% In 2004

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LOS ANGELES Ad spending grew 6.3 percent in 2004, according to preliminary figures released last week by Nielsen Monitor-Plus, which tracks expenditures across 13 media. With the exception of spot TV (down about 1 percent) and spot radio (down 2.9 percent), all other media posted gains for the year.