Nielsen: Adspend Up 6.3% In 2004

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

LOS ANGELES Ad spending grew 6.3 percent in 2004, according to preliminary figures released last week by Nielsen Monitor-Plus, which tracks expenditures across 13 media. With the exception of spot TV (down about 1 percent) and spot radio (down 2.9 percent), all other media posted gains for the year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in