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Siddall, Matus & Coughter has been named lead agency by NHC Communications.
The Richmond, Va., agency was assigned the $8-10 million account without a review.
“NHC is a significant client for us,” said agency chairman John Siddall. “The magnitude of the work involved is quite substantial and all encompassing.”
The client, a Montreal maker of robotic-based connectors that enable companies like BellSouth, Quest and Verizon to deliver services, moved its marketing and sales staff to Manassas, Va., late last year.
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