Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Coke Seeks Ideas in Britain, McCann U.K. CEO Resigns

NEW YORK—The Coca-Cola Co. is soliciting ideas from London boutique Mother on brand Coke for the U.K. market, sources said. Mother and Coke’s lead agency there, McCann-Erickson, were briefed by the client before Christmas, sources said. The client bows its “Real” campaign in North America today, created by WPP Group’s Berlin Cameron/Red Cell, which replaced McCann as lead creative agency on the brand in the fall. Mother is already on the Coke roster, handling creative for Lilt and other brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in