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Agencies Present Global Ideas to Citibank
NEW YORK-Citibank, which is considering launching a global branding campaign, heard presentations from its three roster shops last Wednesday: J. Walter Thompson, Lowe & Partners/SMS and Foote, Cone & Belding, all in New York. The agencies are expected to hear back from the New York-based client in a few weeks. The company might also be considering additional shops, sources said. A Citibank representative said the company has only confirmed participation by its core agencies, but “that doesn’t rule anyone out,” she said.
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