Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK – The newspaper market continues to be slow. Although April softness in newspapers led to an improved June, some newspaper execs and reps said, the ongoing picture still is mixed. High activity from Xerox and AT&T is continuing. Pfizer is running a message campaign concerning health-care reform in major-market papers, and testing the ads in Peoria, Ill., and Tallahassee, Fla. ‘We are getting that message out extensively,’ said a spokeswoman, but she would not disclose spending levels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in