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NEW YORK Initiative has won two pieces of new business that will generate $10-15 million in combined billings for the media planning and buying firm in the Southeast, the company disclosed last week.
The account acquisitions, the Atlanta Journal-Constitution and Morande Wines, come at a time when Initiative is trying to use its strategic planning resources to maximize growth for just such companies, according to Rob Claxton, executive vice president and general manager, Southeast region.
According
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