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ONDCP Selects Phase III Finalists NEW YORK--The White House Office of National Drug Control Policy in Washington, D.C., has selected three finalists for its four-year, $195 million per year anti-drug effort. They are Bates USA with Zenith Media; Ogilvy & Mather; and Margeotes/Fertitta + Partners with Western International Media, all New York, sources said. Alan Levitt, ONDCP director, is prohibited from revealing contenders but confirmed that the pitch is for integrated capabilities, including advertising, interactive duties and public relations, and not just for media buying, as previously believed. Kraft Selects 7 Promotional AgenciesCHICAGO--Kraft Foods consolidated its $600 million consumer promotions budget with seven agencies: Colangelo Group, South Norwalk, Conn.; Davidson Marketing and Frankel & Co., both Chicago; East/West Creative and Ryan Partnership, both in Chicago and New York; and Guild Group, White Plains, N.Y. (which also will handle African-American promotions). Zubi Advertising Services, Coral Gables, Fla., will handle Hispanic promotions. Each agency was assigned specific brands. Kraft, which had worked with as many as 30 promotional shops, will slightly reduce the fees paid to the seven remaining agencies, sources said. Northfield, Ill.-based Kraft would not comment on compensation, but said it expects to achieve "cost efficiencies" from the consolidation. Grey Launches MediaCom in U.S.NEW YORK--Grey Advertising will rename its media operations in the U.S. MediaCom, the agency's international media brand. With domestic billings of more than $2 billion, the new unit will be headed by Grey veterans and co-managing directors Dene Callas, its chief strategic officer, and Jon Mandel, its chief negotiating officer. MediaCom, which will operate independently from Grey, will initially handle $400 million in media planning and buying, and will service media-only accounts as well as existing Grey clients. Nuveen Narrowed to Semi-FinalistsCHICAGO--Investment firm John Nuveen & Co. here narrowed its agency search to 12 shops. Those in contention for the $5 million account are Chicago shops Arian, Lowe & Travis, Cramer-Krasselt, Bender, Browning, Dolby & Sanderson, Keroff & Rosenberg, Lighton Coleman, Jack Levy Associates, Mobium Creative Group, McConnaughy Stein Schmidt Brown, Rapp Collins and Rhea & Kaiser; Minneapolis agency Fallon McElligott; and Straightline International, New York. Incumbent Publicis & Hal Riney, Chicago, is not participating. FDA Pitch Enters New RoundBOSTON--The Food and Drug Administration in Rockville, Md., is in negotiations to award a five-year agency-of-record contract now estimated at $10 million. Because Congress failed to reach a settlement with tobacco companies, the first-year budget was reduced from an estimated $20-30 million to $10 million, said FDA representative John Speer. In light of the reduction, shops competing for the business were "required to submit a reduced technical and budgetary approach," he said. Arnold Communications in Boston is among the contenders. Agencies Await BP-Amoco FalloutCHICAGO--Leo Burnett here and W.B. Doner & Co., Southfield, Mich., are awaiting word on their ad assignments from British Petroleum and Amoco Corp. following BP's proposed $48 billion acquisition of Amoco. Burnett handles Amoco's $30 million account; Doner handles BP's $12 million U.S. account and corporate work for the London company. Both clients said no advertising decisions have been made. Saatchi Reports First-Half GainsNEW YORK--Saatchi & Saatchi PLC reported worldwide revenue of $302.4 million for the first half of 1998, a slight increase from last year. North America showed the biggest gain--9 percent, from $126.3 million to $137.6 million. Also last week, Saatchi & Saatchi announced Kevin Roberts, the agency's worldwide chief executive, would succeed Robert Seelert as chief executive of the holding company next year. Seelert will simultaneously become chairman, succeeding Charles Scott, who will remain chairman of Cordiant Communications Group PLC. Newswire RoundupAs expected, Hill, Holliday/Altschiller in New York has been awarded the $20 million ad account for Minolta Holland Mark Martin Edmund, Boston, has withdrawn from the review for the creative portion of Foxwoods Resort Casino's $10 million ad account. Agency chairman Bill Davis would not comment. Ingalls Advertising, Boston, Della Femina/Jeary and Partners, New York, and several undisclosed shops have been identified as contenders Progress Software, Bedford, Mass., has started a review to consolidate media and creative duties on its $3-5 million ad account. Boston management consultant Pile and Co. is assisting Square One, Dallas, has been hired by Home Box Office to handle Southwest promotional efforts. Sources estimated initial billings at $3-5 million. An HBO representative said the cable service is considering undisclosed shops to handle similar efforts in other markets. BBDO, New York, is HBO's lead agency Kirshenbaum Bond & Partners, New York, has hired Delilah Lee, former network supervisor at McCann-Erickson, New York, for the new post of group supervisor, media buying. Previously, Kirshenbaum's media planners handled all buying tasks DraftWorldwide, Chicago, has acquired M & V Gmbh, a German direct marketing agency with offices in Munich and Hamburg, and billings of $78 million

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