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BOSTON In the midst of defending their incumbencies on the American Legacy Foundation account, Arnold and Crispin Porter + Bogusky are launching a new round of TV ads supporting the national anti-smoking program.
The work carries the familiar “Truth” tagline and includes three spots that reprise the “Orange Curtain” device that the agencies introduced in ads last year. In each spot, the curtain is pulled back to reveal the “Truth” about smoking.
One commercial, “Unclear,” plays off a 1998 statement by a tobacco company executive who said he was “unclear … as to whether anybody dies from cigarette smoking-related diseases.”
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