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LOS ANGELES DDB today launches a campaign for the Seattle SuperSonics that focuses on the unity of the National Basketball Association team.
The effort is the first from DDB in Seattle since the Omnicom Group shop picked up the business in June. The campaign is themed, “Five as one,” to represent the notion of five team members who play as one mind, one body and one soul.
Two 30-second TV spots use voiceover to relay the thoughts of the players and indicate that they are so closely connected they can communicate with each other without saying a word.
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