A new agency formed by veterans from Goodby, Silverstein & Partners and USWeb/CKS won marketing duties for Robert Mondavi Winery after a West Coast review.
The startup, dubbed Eleven, will initially handle the vintner's promotions and sales displays, and possibly expand into online marketing, said a company source. The San Francisco shop will collaborate with Mondavi's ad agency, Dailey & Associates, West Hollywood, Calif.
Six months ago, Rob Price and Paul Curtin, who headed the Design Group at Goodby, split from the San Francisco shop and joined forces with Jordan Warren and Michael Borosky, who had run the online services group at CKS' San Francisco office. After launching in April with a staff of 11, the agency has tripled in size, now boasting estimated billings of $40-50 million.
"We chose our name to mean that we are one better than a perfect 10," said Price, agency co-chairman and creative director.
Mondavi, Napa, Calif., is the latest addition to the agency's growing list of design, marketing and interactive clients, which include Hewlett-Packard, Petstore.com and Optiva.
With growing consolidation in marketing and other industries, Eleven's principals see "a void in technology and consulting services," which they seek to fill, said Warren, the agency's chief executive officer. Blending graphic design and interactive abilities offers clients the integration they need in a world where "advertising is no longer the center of gravity," he added.
Price said Eleven maintains a cordial relationship with Goodby, sharing a handful of clients with the shop. K