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A new agency formed by veterans from Goodby, Silverstein & Partners and USWeb/CKS won marketing duties for Robert Mondavi Winery after a West Coast review.
The startup, dubbed Eleven, will initially handle the vintner’s promotions and sales displays, and possibly expand into online marketing, said a company source. The San Francisco shop will collaborate with Mondavi’s ad agency, Dailey & Associates, West Hollywood, Calif.
Six months ago, Rob Price and Paul Curtin, who headed the Design Group at Goodby, split from the San Francisco shop and joined forces with Jordan Warren and Michael Borosky, who had run the online services group at CKS’ San Francisco office.
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