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CHICAGO-As the incoming president of Periscope Marketing Communications, Greg Kurowski said his initial task will be to beef up the Minneapolis agency’s planning capabilities.
Periscope last week tapped Kurowski, 36, to succeed Jeff Wright as president of the $80 million agency. Wright announced his resignation earlier this year.
Periscope executive creative director Mark Haumersen, who led the search for a new president, said Kurowski’s planning background-he most recently served as a senior vice president of strategic planning at crosstown agency Martin/Williams-was important to the agency’s future.
“We’re a good creative shop, but we want to be a better branding shop,” Haumersen said.
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