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Hometown shop JohnsonSheen Advertising has been selected to introduce Oregon’s new twice-weekly newspaper, The Portland Tribune. The full-color broadsheet is being launched Feb. 9 in a bid to move the Pacific Northwest hub away from its position as a one-newspaper town.
While successful newspaper launches have been rare in recent years, backers of the plucky upstart said they have both the resources and the market demand needed to make it work.
The paper, which will be free and is projected to have an initial circulation of about 150,000, is the brainchild of local media mogul Robert Cross and his company, Pamplin Media.
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