The nation's largest Hispanic agency has changed its name from Bromley Aguilar & Associates to Bromley Communications, reflecting the departure over a year ago of partner Al Aguilar to form a competing shop.
The San Antonio agency also last week announced the launch of a joint venture with DialogueWorks of New York to provide Hispanic direct marketing services.
The new entity, Bromley/Dialogue-Works, will be housed at Bromley's headquarters. The operation will be jointly managed by the co-presidents of DialogueWorks, Bryan Dougherty and Trissie Rost, and Bromley Communications chairman and chief executive officer
"[Our] expertise in Hispanic and ethnic marketing, combined with DialogueWorks' proprietary tools, will enable us to successfully target and develop customer relationships for clients specializing in this growing segment of the population," said Bromley in a statement. --J. Dee Hil