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Margeotes/Fertitta + Partners here breaks its second campaign today for cable “broadband” company MediaOne. This time the ads are anchored around what the agency is calling a “virtual presenter.”
Three new TV spots build upon the first campaign, showing how broadband can be used for business, entertainment and education. They also tout the progress of the client’s cable installation. Broadband cable delivers cable TV, telephone and Internet services over a single line. The client claims its service is 50 times faster than “dial up” Internet access providers such as America Online.
Each 60-second spot shows a montage of everyday scenes–a parade, a soccer field, museums, homes, etc.–into
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