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New senior management is behind Hershey Foods Corp.’s decision to consider a media- consolidation review.
Sources said the advertiser has engaged Chicago-based management consultant A.T. Kearney to assist in the process. Kearney was unavailable for comment.
In March 2001, Richard Lenny, group vp of Kraft Foods and president of Kraft unit Nabisco Biscuit and Snacks, joined Hershey as president and CEO. Three months later, Wynn Willard, president and CEO of Nabisco Ltd. in Canada, joined the confection maker as svp/chief marketing officer, a new position.
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