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Client: Florida Panthers, Miami.
Agency: Harris Drury Cohen, Fort Lauderdale, Fla.
Co-creative Directors: Richie Kahn, Mike Tesch
Art Director: Jeff Dahlberg
Copywriter: James Cheung
Director: Chris Woods
Producer: Lisa Burke
In a campaign breaking this week for the National Hockey League’s Florida Panthers, Harris Drury Cohen uses profiles of signature players to get South Floridians thinking about the sport. Four 30-second television commercials are the nexus of the campaign, which also includes newspaper, magazine and outdoor.
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